We have just created an article using HubSpot’s blogging tools. It could have been written in composer mode and later modified in editor mode. Your blog is optimized and added a featured image and alt text added your keywords there, put in internal links, picked your campaign, you’ve chosen your author is satisfied, and your editor says that it’s ready to go and you’re now ready to make it available for publication. Here’s a brief guide (with photos) on how to plan and publish your blog on HubSpot.
Utilizing Composer Mode
It is possible to paste your text into the program or import your text from Google Docs, or simply start writing in composer mode. When you’re satisfied and have included your links, H2s bullet points, H3s, lists with numbers, and whatever other elements you’d like then click the next.
A tip: I would not suggest using the numbered list tool as it may not correctly format your templates and I’d recommend adding the images on the next screen.
Clicking next will bring you to this screen.
The next click will take you to the above screen to begin editing. The next screen will be the WYSIWYG editor.
The Final Blog View screen and Optimizing Your Blog
Select “start making edits” and it’ll guide you to how your blog will look like when you get your finalized version. Don’t worry! You can also add some design flair on the following screen.
Before I write I usually click the settings tab and add my personal information:
You’ll need to ensure the URL populates automatically Add an author, choose your tags (if relevant) Add your campaign (to monitor the metrics) Write the meta-description (HubSpot usefully informs you whether you’re within the range or if you’re in excess) Also if you observe you’ll notice that the “Publish” click is grayed out because you can’t post without an image.
Then, I go into”Optimize” and click on the “Optimize” tab, and then include keywords (we generally only have one), and then it analyzes the blog’s performance. It will let you know whether you’re using too many keywords, especially if you’ve got images that have alt text when you’ve got this. CTA or in case there are enough internal links If the meta description of your blog is in good shape and it will advise you to include keywords in your meta description as well as elsewhere on the blog’s opening paragraph (usually the first paragraph).
HubSpot offers a useful tool that reads, “Explore some internal links that you could use for this post.” If you’ve got blogs with links the tool will suggest some that to utilize. If you don’t, you can come back in the future and include the links later. The creation of internal links is essential to increase Google’s relevancy. Make sure you use the correct anchor text that informs Google (and readers) what content will be included within the blog linked.
The Blog Post is scheduled to be published or scheduled for publication
Go to the “Publish or schedule” tab to publish or schedule your schedule; it’s as simple as that! Once you’ve set it up you can click on”Publish,” which is the red “Publish” button located in the upper right-hand corner.
- Press”Publish” to publish your article “Publish” option to make your publication right now or plan for the future.
- You can pick any day and time shortly.
- Post and alter your date or time, and change it to any date from the past.
- If you’re satisfied with the date and the time of the publication, press that orange button!
- The screen will appear and you can then click “Schedule the Posting Now.” This will lead you to an analysis as well as a performance page.
If you take a look at the picture above you’ll see the “Share” button right next to the “Edit” “Edit” button. When you click the “Share” button, the HubSpot Social Integration tools appear and the blog’s URL will be automatically populated for sharing on social media.
When you tap at the “Facebook” circle such as Facebook, it will automatically populate the link as well as the image, and provide you with an area to write your message on social media. Click the plus icon on any platform to write as many social posts as you’d like. Each piece is shared at least twelve times across our social media platforms (twice on Facebook 6 times on Twitter; six times on Twitter and once on LinkedIn and the third time on Google+), spanning different times, according to our social sharing calendar.
Take note of: check for any mistakes in your social calendar; as you can see in our example If we posted this message on social media (instead of making an example) the Facebook post would not be going out of Digital 22. Digital 22 account and that could be a problem. Be sure that your dates are correct, as well as your times, as well as your “posting in” section, are set correctly. Edit your images, or attach fresh ones and check that your links work properly.
The integration of HubSpot makes it simple to share social posts. Write the message you wish to send to your audience of choice, then select “Schedule messages.” These social messages will be sent out on the days and times that you’ve planned.
Editing Blogs that are scheduled or published
Although you’d love to write flawless copy, mistakes can are allowed to slip through the cracks. You may need to alter your CTA text and make it more current or include a link or perhaps you’re required to correct a mistake. In any case, you can hit”Edit” or click the “Edit” button and it will direct you to the editable blog’s text.
Once you’ve made all the necessary adjustments, click “Update” then you’re ready to go!
You can see the process of scheduling and sharing blogs through HubSpot is simple and easy.