Decide on Your Niche
The first step is to choose a specialty for your business. Next, prepare a list of the industries you’ll be covering in your films. When you’re attempting to cover too many topics and niches, it’s simple for your mind to wander.
So, based on your hobbies or experience, pick a few relevant areas. A fitness YouTuber, for example, may make videos about workouts and good eating.
This is an excellent method to keep organized, get a solid start, maintain consistency, and attract a targeted audience. You may improve your expertise in such areas and become actual experts if you start with a firm emphasis on specific niches. Furthermore, regularly providing material in such sectors will make it simpler to attract people interested in what you have to say.
If you wish to, you may widen your niche to reach a wider audience. Andrea Ocejo, for example, began her YouTube career by making videos on health and fitness. However, she’s focused on a larger range of themes now that she’s amassed 91,000 followers, and she’s making movies about fashion, travel, and beauty.
Outline Your Channel Goal
What do you hope to accomplish with your channel? Do you wish to assist others by making educational videos? Do you want to create tutorials and how-tos to show people how to do things? Or maybe you just want to amuse others by telling stories.
Outline the aim you wish to achieve with your channel so that your videos have a purpose. It will also assist you in getting off to a solid and steady start rather than attempting to cover everything at once.
For example, Unbox Therapy’s Lewis Hilsenteger concentrates mainly on unpacking films in which he assesses product aspects. The objective is to provide his audience with a realistic and impartial view that will help them make informed decisions. So it’s no surprise that his YouTube channel has 14 million subscribers.
Of course, you may desire to be a YouTuber only for the money and fame. While focusing on this aim is absolutely okay, you should also make sure you give your audience valuable information. You won’t be able to attract an audience, build your community, or monetize your channel if you don’t do so
Brainstorm Content Ideas
The second stage is to brainstorm video ideas, which you should do even before building your channel. You won’t run out of ideas after just a few videos if you do it this way.
Examine what other YouTubers in your field have previously produced. Can you come up with anything comparable yet unique? Is it possible for you to make something even better? Consider your target audience’s pain areas and interests. Prepare a list of topic ideas to approach them in a way that will pique their interest.
As long as you’re looking for new methods to deliver value to your audience, the possibilities are nearly unlimited. For more ideas, have a look at our vast collection of YouTube video ideas.
Develop a Content Schedule
Maintaining consistency will be easier if you have a set timetable. It provides your subscribers the comfort that fresh videos will be released on the planned dates. It also provides you with a detailed timeline to plan your efforts and stay on track.
So, before you even start developing a channel, figure out a publication schedule that works for you. Daily content uploads may be a terrific way to reach out to new people, but they can quickly become overwhelming, especially for a one-person operation.
Starting with a weekly timetable is the best way to go. You may gradually increase your production as you become more familiar with the timeline. You might, for example, release two videos every other week while sticking to your weekly timetable.
Assess Your Equipment
The quality of the material you create is determined by the equipment you employ. As a result, it’s critical to know precisely what equipment you’ll need to generate the material you want. While you don’t need to invest in pricey equipment right first, there are a few things you must have.
You’ll need a computer with sufficient processing power and specifications to suit your requirements. In addition, you should invest in good video editing software. While you don’t need to spend hundreds of dollars on it, you should ensure it has all of the essential functions.
Create and Optimise Your Channel
Now that you’ve covered the essentials, it’s time to start building your channel. If you already have one, you may still optimize it by following the steps.
Choose a channel name that is both original and memorable. If it’s more convenient for you, you may alternatively use your name.
Make sure you explain what your channel is all about in your “About” section. Prioritize readability by splitting up long paragraphs into smaller ones.
Naturally, you may incorporate specific keywords in the description. This will simplify people to locate you when they use the terms you specified in their search.
It’s also crucial to keep your channel’s look consistent and friendly to make a positive first impression on viewers. As a result, your channel artwork is critical to establishing oneself as a trustworthy YouTuber.
Create a channel symbol and banner with the help of a freelance graphic artist that aesthetically matches your voice. You may also create your channel art using tools like Snappa.
While your channel art does not have to be elaborate, it should be easily identifiable. Maintain a constant color palette and font while keeping it essential and distinctive. Use this art on your channel’s social media pages regularly so that people can easily recognize you.
Upload and Learn from Your First Video
You may start making and uploading your first video after you’ve set up and optimized your channel. Choose a video from your list of content ideas that will grab the audience’s interest right away.
It’s also vital to remember that your first video will not be great, no matter how much time and effort you put into it. Every prospective YouTuber has this difficulty when they first start. Learning from this difficulty is the most effective strategy to solve it.
Keep an eye on how others react to it. What do they enjoy, and what do they object to? Do they have any suggestions for how you may enhance your next video?
You could even utilize YouTube Analytics to see how well your video did at retaining viewers. All of these findings will assist you in producing even better videos that appeal to your target audience.
These are the first steps you’ll need to take before embarking on your YouTube career. But your work isn’t done yet. You’ll also need to increase your social media presence to reach a larger audience. For example, you may use social media for advertising and distributing your films to those who aren’t subscribers to your channel.