8 Ways to Make Your Case Study More Effective
Case studies are a great way to boost sales and get more people to convert.
They show how your brand aids clients in achieving their objectives in real-life situations.
An in-depth case study shows your accomplishments and helps you to demonstrate rather than tell potential clients how you can assist them in achieving their objectives.
On the other hand, a solid case study might be challenging to come up with. Many of the examples I’ve seen online are dull, thin, and fail to provide the value they might.
It’s past time for us to make a difference. Here are some helpful hints for writing a more successful case study.
1. Create a character that your ideal customer can relate to.
Do you have a clear picture of your ideal client? Make your case studies on your university clientele if you’re in the education sector. Make your case studies regarding car parts and accessories if it’s someone in the automotive industry.
The aim is to show prospective consumers in your case study that you are:
in their field of expertise
recognize the requirements of their industry
understand how to deliver specific results to their industry
Consider how you read a how-to blog post – most of them are written for typical readers.
Our team generates spectacular content that will be shared, linked to, and drive traffic to your website.
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However, if you come across a piece tailored to your unique needs (such as web marketing for the healthcare business), you are more likely to comprehend and implement the knowledge.
People who read about successes in their field will believe that the same strategy would work for them. The same is true with case studies.
To engage with various target groups, you may need to write many case studies.
2. Tell the storey from beginning to end.
Storytelling is a highly effective marketing technique. A good case study helps readers to get to know the customer, including:
What does a typical consumer do?
What exactly were the objectives of the customer?
What exactly were the requirements of the customer?
How did you accomplish those requirements while also assisting the customer in achieving their objectives?
However, do not give up after a month or two. Follow up with the customer featured in the case study and update your case study a few months later to demonstrate how your solutions still provide long-term value.
Make a point of emphasizing both the emotional and monetary rewards. Is your solution helping boost employee morale, promote retention, or allow employees to focus on less time-consuming tasks?
This shows readers that your purpose is to help with urgent needs and long-term outcomes.
3. Make it simple to read your case study
Nobody wants to read a large block of text, no matter how intriguing or instructive it is. Case studies should be scannable and easy to read, like blog postings.
As you would with articles, blog posts, and copywriting on your website, be sure to employ proper content formatting components, such as:
- Bulleted lists
- Text in bold or italics
These formatting components will assist your readers (particularly skimmers) identify the most significant portions of your case study and grasp the value you provide, in addition to delivering fantastic SEO value for your case studies website.
To spice it up and make the information more interesting, consider including multi-media features like videos, PDFs, and photographs in addition to written content.
Your case study will be simpler to read and more appealing if you include images of the actual customer, results dashboards, and even video interviews.
4. Make use of real numbers
Have you ever seen a case study where a company claims to have “doubled traffic” for a customer and questioned whether that meant going from 100 to 200 visits or 10,000 to 20,000?
Use simple, direct numbers to strengthen your case study. Tell your consumers how much more traffic, income, or whatever other objective you’ve achieved has benefited them. This helps establish confidence in your brand by making your case study more convincing.
You want as much precision as possible in your case study. Provide precise, exact figures and (if feasible) genuine proof in the form of charts, graphs, or analytics data, rather than just claiming you quadrupled their traffic.
Remember that not everyone is as knowledgeable in analytics as you are, so emphasize the essential data points and explain why they are significant.
Case studies with more evidence are superior.
The reader will see where the customer started and where they ended up after working with you.
Furthermore, having a piece of pictorial evidence might assist the reader in visualizing precisely what you can achieve for them, enhancing the impact of your case study.
5. In your case study, discuss specific strategies.
So you doubled the number of visitors to a website or increased the number of sales? What method did you use to accomplish your goal? This is where you state the items or services you employed and how they intended to promote your products or services.
Don’t just state, “Our web marketing services produced these outcomes.” Instead, say something like, “A three-month social media effort concentrating on Facebook and YouTube, combined with a five-month link-building campaign, resulted in an increase in ranks and an increase in monthly traffic from 2,000 to 15,000.”
Don’t be concerned about disclosing your trade secrets; the aim is to create your brand as an industry leader, and you’ll need to demonstrate that you know what you’re talking about.
6. Experiment with various content formats
Case studies don’t always have to be told as a tale. Experiment with other case study formats, such as an interview format in which you ask your clients the same questions about what they do, their requirements, their aspirations, and how you met them that you did previously.
The case study will be more relatable to your target consumer if you quote your customer in their own words rather than narrating the narrative yourself.
Case studies can also be highlighted through infographics, seminars, and podcasts. Get creative and test what kind of material your users respond to instead of sticking with the same old text-only structure.
Here’s an example of a case study from Venngage that uses a brochure-style case study to demonstrate how Vortex increased conversions. (Note the particular benefits highlighted in the results section.)
7. Appeal to a Variety of Learner Types
While some individuals love reading, others may prefer your case study presented in audio, video, or a visual format. Consider repurposing the material from your text-based case studies as:
Customer Lifetime Value Calculation
YouTube videos and infographics have the added advantage of being simple to distribute. This implies that your case study might reach beyond your website, allowing additional prospective buyers to learn about the benefits of your products or services.
Case studies can also be included in other material forms, such as an ebook, a how-to blog post, or a resource guide. You may also discuss your case study in a webinar or give data in a presentation to demonstrate its worth.
Make it simple to discover your case studies.
What good are excellent case studies if nobody reads them? Make sure your case studies are well-organized and straightforward to locate. This includes including them on your website, optimizing them for search engines, and advertising them via email and social media.
Here are a few good case study examples that are simple to get by – and thus, considerably more compelling.
Amazon Web Services is a company that provides cloud computing services.
On their webpage, AWS features case studies. They also make it simple to find a case study in a particular field, such as manufacturing, finance, or fitness.
Drupal’s hero picture contains case studies. Users interested in adopting their solution need to look a short distance to observe how other firms are employing Drupal to significant effect.
8. Steps to a Better Case Study Quick Checklist
A detailed case study may help you emphasize your accomplishments and convert leads into clients. Here’s how you can improve their efficiency.
It should be relatable.
To make the findings more relatable, feature a client comparable to your ideal consumer.
Complete the narrative.
Don’t simply say you benefited someone a week ago; illustrate how your product or service added value weeks or months afterwards.
It should be simple to understand.
Your case study should be comprehensive but not to the point of becoming a dissertation. Make sure your layout is evident, and your language is informal.
Numbers should be included.
It’s important to tell stories, but it’s also essential to have evidence to back up your claims. To show your worth, use accurate figures.
Make a list.
Make tactics specific. Talk about how you doubled a client’s traffic. Did you enhance their content creation, on-page SEO, and so on?
Various formats can be used.
Case studies do not have to be written in the form of a blog post! Videos, infographics, seminars, and even podcasts are all viable options.
Attract a variety of students.
Different types of content elicit different responses from other people. To appeal to a wide range of learners, consider using various aspects, such as an infographic in a blog article.
Make it simple for others to locate your case studies.
They should be highlighted on your website, optimized, and shared on social media.
Are you ready to improve your case study writing skills?
Case study research is the foundation for a great case study. Request that your clients complete a brief survey outlining how you assisted them in achieving their objectives and be sure to provide specific outcomes in your request.
Please describe how the case study will benefit them by raising brand recognition and providing link-building chances. Remember that a substantial case study may help you and your client gain credibility and reach a larger audience.